Doubled Sales Within Three Years

Background

Client had two existing branded websites: one site sold vintage artwork and the other prints and novelty products. Online and offline marketing programs were not converting, sites had two different platforms and neither were current, IT maintenance expenses were high, and the business was at risk for losing internal funding. The brand was strong but the combined revenue was substantially below plan.

Challenge

Create a rapid growth plan to double sales within three years.

Results:

• Negotiated and executed immediate site improvements on existing platform and reduced maintenance costs
• Identified new platform with best in class features and functionality that would support two brands with one back-end interface. Total capitalized expense under $150k, lower maintenance costs, and a projected ROI of 150% over two years
• Halted all discretionary marketing expenses and established an A/B testing plan, contact strategy, promotional calendar, and performance benchmarks
• Engaged SEO team, resulting in overall cost savings for the year and increased conversion