Background
Entrepreneur secured funding to launch a social network targeting women making financial decisions. An agreement was signed with a platform provider. The CEO was extremely well known and had extensive financial services expertise but limited online experience.
Challenge
Ensure the site contained best practices to support a strong launch and mitigate future incremental technology expenses.
Results:
- Partnered with platform provider to ensure the company's vision was reflected in the site build
- Reviewed business requirements, established priorities for features and functions within budgeted parameters, and reviewed wire frames
- Developed marketing strategy and established benchmark metrics