Services
Holistic Assessment
- Clarify Objectives: meet with team
- Data Immersion: historical data and projections
- Team Immersion: product, customer, company
- Action Plan: identify opportunities by functional area; quantify projected results
- Execute Plan: with internal team or our strategic partners
Marketing, Customer Analysis, and Merchandising
- Customer acquisition and retention
- Customer satisfaction
- Segmentation, customer profiles
- Shopping behavior
- Lifetime value analysis
- Product mix analysis
Strategic Analysis
- Identify incremental revenue
- Develop strategic vision and plan
- Negotiate and build partnerships
- Cross-functional leadership
Usability and Technology
- Review of best practices
- Usability research
- A/B testing
- Platform review